Real Estate Social Media Management
Social Media Management With Intent
Social media is often the first place a real estate brand is encountered—and where perception is established.
Uptick manages social media for real estate brands that require consistency, control, and a clear point of view across Instagram, Facebook, LinkedIn, and Google Business profiles. Our work supports brand visibility while reinforcing positioning, tone, and market presence, ensuring every channel reflects the brand clearly and cohesively.
Our Focus
New Development Communities
Resort Destinations
Real Estate Agents and Teams
Senior Living Communities
Uptick manages our social presence with consistency and care, ensuring it reflects our brand without requiring constant oversight.
Mary Jo Santistevan
The Santistevan Group at SERHANT.
Core Package
18 posts per-mo across platforms
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A foundational social media presence designed for consistency and brand alignment.
Initial planning and content direction
Original weekly content aligned with the brand
2 Instagram posts per week (posts, reels, or stories)
2 Facebook posts per week (posts or reels)
2 Google Business Profile posts per month
Meta paid post management
Monthly performance reporting
This package establishes a consistent, on-brand presence across key social media platforms.
*6-month minimum engagement
Requires an additional $200 per-mo paid media spend
Premier Package
38 posts per-mo across platforms
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An expanded social media program for brands requiring sustained visibility and broader platform coverage.
Initial planning and content direction
Original weekly content aligned with the brand
3 Instagram posts per week (posts, reels, or stories)
3 Facebook posts per week (posts or reels)
3 LinkedIn posts per week (posts or reels)
2 Google Business Profile posts per month
Meta paid post management
Monthly performance reporting
This package supports a higher posting cadence across platforms while maintaining clarity, continuity, and a consistent brand point of view.
*6-month minimum engagement
Requires an additional $250 per-mo paid media spend
Real Estate
Social Media
Management FAQs
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Real estate social media management includes planning, creating, publishing, and managing original content (using client provided assets) across relevant social platforms. Uptick’s services also include content direction, Meta boosted post management, and monthly performance reporting.
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Uptick provides social media management for new development communities, resort destinations, top-performing real estate teams, and senior living communities. Each program is tailored to the client’s brand, audience, market, and business objectives.
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Depending on the selected package, Uptick manages content across Instagram, Facebook, LinkedIn, and Google Business Profile. Platform selection and posting frequency are based on the client’s audience, brand, and desired level of visibility.
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Yes. Uptick creates original weekly content aligned with each client’s positioning, visual identity, tone, and marketing priorities. Content may include social posts, Reels, and Stories, depending on the platform and available creative assets.
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Yes. Uptick’s social media management packages include the management of boosted posts on Meta. The required media spend is separate from the management fee, with a minimum monthly commitment based on the selected package.
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Uptick’s Core and Premier social media management packages require a minimum six-month engagement. This provides time to establish a consistent presence, evaluate performance, and refine content based on audience response.
