Residential development is central to our work, but we partner with a broader range of clients, including condominium and townhome developers, branded residential communities, multifamily and mixed-use owners, senior living operators, and select real estate investors and brokerages.

Our focus is on real estate businesses where brand clarity and market positioning play a meaningful role in how projects are understood, launched, and sustained.

Uptick builds brands with clarity and intent—strong positioning, cohesive identity systems, and ideas designed to last.

What sets Uptick apart is how that branding is carried forward. From the outset, each brand is developed with a clear understanding of how it will be experienced across real estate marketing channels and real-world environments, ensuring it expresses itself clearly wherever it appears.

Unlike traditional agencies built around layers and handoffs, Uptick operates as a senior-led, high-touch partner. Clients work directly with experienced leadership, enabling a more personalized process, faster decision-making, and work that is both strategically sound and cost-effective—without sacrificing craft or attention.

Yes. Senior living is a growing focus of our agency.

We bring a brand-forward, deliberate approach to senior living marketing—balancing empathy, clarity, and trust with modern design and digital performance to support families throughout the decision-making process.

Each project begins with a clear understanding of the vision, the audience, and the realities of the market. Strategy and creative develop together, staying connected as a community moves from early planning into active sales or leasing. Timelines vary—from rapid turnarounds to longer-range launches—but our role remains consistent: bringing focus, momentum, and direction to the entire marketing effort.

Both. We structure engagements based on the scope and timeline of the project. Some clients engage us on a project basis for launches, repositionings, or defined deliverables. Others partner with us on retainer for ongoing strategy, creative, and performance support through active sales, leasing, or stabilization.

Ideally, before a project goes to market. Early involvement allows us to shape positioning, narrative, and creative direction from the start.

That said, we also step in mid-stream—during pre-sales, active sales, leasing, or repositioning—when clarity and momentum are needed.